El Charro LLC. Privacy Policy

This Privacy Policy ("Privacy Policy") describes the information practices of El Charro LLC and, as applicable, its affiliates, subsidiaries and related entities. It covers the information that El Charro LLC collects about you, how we use and share this information, and your choices regarding our collection and use. If you have any questions or concerns regarding this Privacy Policy, please contact us via the Contact Information provided at the end of this Privacy Policy.

Information Covered by This Privacy Policy This Privacy Policy applies to information, including Personal Information, collected about you by El Charro LLC and its third-party service providers. As used in this Privacy Policy, "Personal Information" means information that personally identifies you.

Information Collected

El Charro LLC and its third-party service providers collect information about you from a variety of sources, including information you provide directly to us, and information we collect about you when you interact with us. For example, we and our third-party service providers collect information both directly and indirectly from you when you:

  • access or use our websites, , mobile applications, and online services or programs where this Privacy Policy is posted or linked (collectively, "Online Service");

  • order and/or purchase any of our products or services

  • contact or communicate with us

  • create an account with us

  • request information from us

  • register for any event or program, and/or participate in any event, program, contest, surveys, or other promotion that we may offer from time to time (collectively, "Promotions")

  • begin or complete the application process a franchise opportunity, or for employment by El Charro LLC

  • access or use El Charro LLC pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Foursquare ("Social Media Pages")

  • sign-up for communications (e.g., Email Insiders, Text Insiders, or social media notifications) from us

  • provide or submit comments, stories, suggestions, or other content or input to us

  • and/or otherwise interact with us and Online Services.

We may combine any of the information collected about you for the purposes described in this Privacy Policy.

Personal Information

We and our third-party service providers collect Personal Information provided by you or on your behalf, which information may include your:

  • name

  • address

  • telephone numbers (including mobile numbers)

  • email addresses

  • date of birth and/or age

  • demographic information and/or

  • financial information (e.g., credit and debit card numbers).

We do not require you to provide any information related to your racial origin, religious beliefs, or sexual orientation. Transaction Data We and our third-party service providers may also collect information, including Personal Information, relating to your purchases from El Charro LLC and its Franchised Operators and Licensees, such as the authorization code of the transaction, payment method, the date and time of the transaction, items purchased, and the purchase price ("Transaction Data").

Information Collected Automatically

We and our third-party service providers use Traffic Data, Cookies, Web Beacons, and other tracking technologies to automatically collect certain information from you when you use Online Services. The following are examples of information we may collect with these technologies:

  • your IP address, browser type, and operating system

  • pages you view within Online Services

  • websites you visited before coming to Online Services

  • emails from us that you open and/or forward; and/or

  • offers or links from us to which you connect.

We use this information to personalize your online experience and for marketing purposes.

Traffic Data

Online Services automatically track and collect your IP address, domain server, type of computer, and type of web browser (collectively, "Traffic Data") for our marketing purposes and to manage and improve Online Services.


We also use cookies, which are small text files that are stored on a user's computer and allow websites to remember information about users ("Cookies"). We use Cookies to monitor how Online Services are used, for marketing purposes, and to help personalize and improve Online Services. Most browsers automatically accept Cookies. You have the choice to set your browser to accept or reject Cookies. Each browser is different, so check the "Help" menu of your browser to learn how to change your Cookie preferences. You can also learn more about Cookies at the following websites:

  • For Microsoft Internet Explorer: http://www.microsoft.com/info/cookies.mspx

  • For Mozilla Firefox: https://support.mozilla.org/en-US/products/firefox/protect-your- privacy/cookies

  • For Safari: http://support.apple.com/kb/HT1677; and/or http://www.allaboutcookies.org.

If you choose to decline Cookies, you may not be able to fully experience the interactive features of our Online Services or programs, features, and services made available through any of Online Services.

Web Beacons

Certain pages on CHARRO Online Services and Social Media Pages may contain web beacons (also known as Internet tags, pixel tags, and clear GIFs), which are small bits of code embedded in pages or images on CHARRO Online Services and Social Media Pages ("Web Beacons"). We may also include Web Beacons in e-mails we send to you to learn if messages have been opened, acted on, or forwarded. You can disable the ability of Web Beacons to capture such information. Please refer to the "Help" menu of your browser to learn more about Web Beacons and your ability to disable them.

Other Technologies

We and our third-party service providers may also utilize other tracking technologies. For example, if permitted by applicable law, we may collect "referrers" and various environmental variables. A "referrer" is information the web browser passes along to our or our third-party service provider web servers, which refers to the URL from which you accessed CHARRO Online Services. Environmental variables may include, among other things, the domain from which you access the Internet, the time you accessed CHARRO Online Services or Social Media Pages, the type of web browsers and operating system or platform used, the Internet address of the website you left to visit CHARRO Online Services or Social Media Pages, the names of the web pages you visit, and the Internet address of the website you visit next. These environmental variables are collected by most websites. We use these technologies for marketing purposes and to optimize user's experience with CHARRO Online Services.

We treat information automatically collected as non-personally identifying information. Such information may be combined with your Personal Information so that we can improve and customize CHARRO Online Services and our communications and Promotions. To the extent that information automatically collected is combined with Personal Information, we treat the combined information as Personal Information for the purposes of this Privacy Policy.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), on certain CHARRO Online Services. Google Analytics collects information such as how often you visit CHARRO Online Services, what pages you visit within CHARRO Online Services, and what other sites you visited prior to coming to the applicable CHARRO Online Service. We use the information provided by Google Analytics to improve CHARRO Online Services. For more information regarding how Google collects, uses and shares your information please visit http://www.google.com/policies/privacy/partners/. Google provides users more choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: http://tools.google.com/dlpage/gaoptout?hl=en. By installing this Add-on, no information is being sent to Google Analytics.

California's Do Not Track Notice At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, CHARRO Online Services are unable to respond to Do Not Track Signals. We do not, however, currently track your Personal Information over time and across third-party websites. El Charro LLC does not allow third parties to collect Personal Information about your online activities when you use CHARRO Online Services for such third party use. We do use third party web analytics services on CHARRO Online Services, such as Google Analytics, to help us obtain and analyze information about your browsing or usage habits but this information does not include Personal Information other than your IP address.

Mobile Applications

In addition to the information described above, we and our third-party service providers may collect additional information when you utilize any of our mobile applications, including the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications. If you utilize any of the location-based services in our mobile applications, such as Find a Restaurant, we and our third-party service providers may collect, use, and share location data, including the real-time geographic location of your device. We use such information to provide and improve location-based products and services. You may opt- out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.

Information Use
We use your information that we collect, including Personal Information, for a variety of business purposes, including:

  • providing our products and services to you

  • processing payments

  • communicating with you regarding our restaurants, products, services, events, Promotions, other offers

  • tailoring our products, services, Promotions, communications, and CHARRO Online Services, and advertisements to your interests

  • creating and managing your accounts with us (e.g., E-mail Insiders, Text Insiders, online registration for events, online ordering, mobile payments, etc.)

  • administering our Promotions and other offers

  • responding to your inquiries, comments, stories, or postings

  • improving and customizing our products, services, Promotions, and CHARRO Online Services

  • for internal operations such as enhancing our product and service offerings, marketing efforts, and to conduct research and analysis

  • developing new products, services, and Promotions

  • for marketing purposes

  • to enforce our Terms of Use; and/or

  • to protect the security and integrity of our business and CHARRO Online Services.

Information Sharing and Disclosure

We share and disclose your Personal Information under the following circumstances:

  • with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of CHARRO Online Services and Social Media Pages, payment processing, online and mobile application ordering, the distribution of email and mobile messages, Promotions, and marketing research and analysis

  • within El Charro LLC and with its Affiliates (as such terms are defined above in this Privacy Policy)

  • employees, customers, visitors, users, or any other person or entity

  • to enforce any applicable terms and conditions and other agreements

  • in the event of a corporate transaction

  • in aggregated or other non-personally identifiable form; and/or

  • in accordance with your consent.

We do not sell your Personal Information to third parties for their marketing purposes.

User Generated Content

CHARRO Online Services and Social Media Pages may allow users to post messages and submit their own content (e.g., stories, comments, blogs, postings, etc.), which may include Personal Information. You are responsible for all actions resulting from any information, including Personal Information, which you post on CHARRO Online Services or Social Media Pages. Please remember that any information you post becomes public information, is not subject to this Privacy Policy, and El Charro LLC is not responsible for the results of such postings.

collection, use, and disclosure of your Personal Information in this manner. Collection and Use of Personal Information of El Charro LLC, Inc. Employment Applicants If you complete an application for employment with El Charro LLC., or request information regarding such opportunities, we collect Personal Information that you provide in connection with your request for information and/or to evaluate your application for employment with El Charro LLC We may also collect Personal Information about you from third parties to supplement, update, or verify your information, and/or to process your application for consideration as a El Charro LLC, Inc. employee. Applicable law may require that you authorize a third party to share your Personal Information with us before we can acquire it. Failure to provide any requested information may negatively impact consideration of your employment application. By applying to become an employee of El Charro LLC .you consent to our collection, use, and disclosure of your Personal Information in this manner.

Your Choices

We provide you with the opportunity to update and/or delete certain information and to opt-out of having your Personal Information used or disclosed for certain purposes. For example, you may

  • correct, update, and delete your online accounts

  • change your choices for subscriptions and certain communications (e.g., Email insider, Text insider, and other notifications)

  • choose whether to receive Promotions and offers from us

  • request that we do not share your Personal Information with third parties for their marketing purposes; and/or request access to your Personal Information.

You may exercise your choices by contacting us via the Contact Information provided at the end of this Privacy Policy, or following instructions provided in communications sent to you. Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. Please be aware that, if you do not allow us to collect and use your Personal Information, we may not be able to deliver certain products, services, Promotions, and offerings to you.

Children's Privacy

We do not knowingly collect Personal Information online from children under the age of 13 without parental or guardian consent. Please contact us via the Contact Information provided below if you believe we may have collected such information without parental or guardian consent or other than in a manner authorized by law, and we will work to delete it.

Information Security

We seek to keep your Personal Information secure and implement reasonable technical, administrative, and physical safeguards to help us protect such information from unauthorized access, use, and disclosure. When we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy. Links, Third-Party Websites, and Social Media Platforms CHARRO Online Services and our communications may contain links to other third- party websites, including, without limitation, and social media platforms such as Facebook, Twitter, or Foursquare (such third-party websites and social media platforms are collectively referred to herein as "Linked Sites"). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from CHARRO Online Services or our communications. This Privacy Policy does not apply to any Linked Sites. We have no control over the collection or use of information, including Personal Information, on any Linked Site. We encourage you to read and understand the privacy policies of any Linked Sites that you visit.

E-mail Security

"Phishing" is a scam designed to steal your Personal Information. If you receive an e- mail that looks like it is from us asking you for your Personal Information which you suspect may be a scam, please notify us as provided in the Contact Information section included at the end of this Privacy Policy. Visiting this Site from Outside of the United States If you are visiting CHARRO Online Services or Social Media Pages from outside of the United States or otherwise contacting or visiting us from outside of the United States, please be aware that your Personal Information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By providing your information, you understand that it may be transferred to our facilities and to those third parties with whom we share it as described in this Privacy Policy.

Changes To This Privacy Policy

We may revise this Privacy Policy from time to time effective upon posting the revised Privacy Policy, along with the date on which it was most recently updated, on CHARRO Online Services. Please check our Privacy Policy periodically to see if it has been updated. If a change to this Privacy Policy materially affects the use or disclosure of your Personal Information, a notice will be posted at www.CharroMexicanFood.com along with a link to the updated Privacy Policy. Your continued use of CHARRO Online Services and/or provision of your information thereafter constitute your acceptance of such changes. Please contact us as described below if you would like information regarding any changes.

Contact Information

If you have any questions about this Privacy Policy or our use of your Personal Information, please contact us in any of the ways set forth below Address:

El Charro LLC.
1621 West 6 th st
Los Angeles, CA 90017
Attn: Jose Benavidez
Phone: (213)292-0668